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We Develop Better Leaders and Create More Cohesive Teams

The Program was founded in 2008 with the goal of providing professional and collegiate athletic teams with the best leadership development and team building services in the country.

We believe in personal development, leadership development, and team building through shared adversity. Experience has shown us that we only grow as individuals and as a team when we are outside of our comfort zone.

While our services are often intensely physical, we are NOT a strength and conditioning company, nor are we focused on improving individual talent. Talent is valuable, but it is good leadership and teamwork that enable reliable performance at the highest levels of competition.

Our objective at The Program is to help your athletes understand and internalize this reality, and in doing so elevate their performance to the championship level.

Ethos and Core Principles

To achieve our mission, The Program has adopted the following ethos:

We are good team leaders and good teammates, and we prepare ourselves every day to fill either role.

We fulfill this ethos by making a commitment to our three core principles:

  • We are physically and mentally tough.
  • We don’t make excuses and we don’t let others make excuses for us.
  • We work hard! And to us at The Program, working hard means we do ONE MORETM!

We apply the above ethos and core principles to every aspect of our work, and we challenge our clients to do the same. By internalizing these values and making them second nature, it becomes possible to face and overcome even the most intense challenges that life may present.

Our Approach

The Experience of Shared Adversity

We believe that while better leadership and team cohesion can be taught in the classroom, these skills can only be developed through the experience of shared adversity. We do not start becoming better leaders or teammates until we are pushed outside of our comfort zones.

At The Program, we don't just teach these skills — we develop them! Each of our services is intentionally designed to create an environment where participants are challenged and pushed outside of their respective comfort zones. Mission success is dependent on participants providing leadership to one another and working together towards a common objective. This experiential, hands-on approach achieves in-the-field results for teams that would simply be impossible in a classroom-only setting.

At The Program, we train athletes not merely to lead and work together as a team, but also to constantly improve in their ability to do so. We emphasize the importance of becoming “that much better” each and every day, and have adopted the company slogan ONE MORETM to reinforce this message. In order to compete for championships, teams must not only embrace the values of leadership and teamwork, but must also be committed to continually taking these skills to the next level.

Our Clients

The Program works primarily with professional and collegiate athletic teams, and we have designed our services to meet the demanding requirements of these clients. We hire only those instructors who have the rigorous background and skills necessary to work with elite athletes and to help them improve their leadership and teamwork at the highest levels of competition.

For more information on becoming a client of The Program, please contact us today. We look forward to hearing from you.

About Our Logo

All Spartan Warriors carried a shield that bore the Greek symbol λ (pronounced “lambda”). It stood for Laconia, the area in Southern Greece where, in the 10th Century BC, the Spartans defeated the local populace and founded Sparta, the most powerful of all the Greek city-states. Spartan warriors forming up in phalanx would place their shield to their left or to their right, protecting not themselves but their fellow warrior.

In the 4th Century BC, Phillip II of Macedon, father of Alexander the Great, sent a message to Sparta saying, “If I enter Laconia, I will level Sparta to the ground.” The Spartans responded with a single, terse reply: “If…”

The Program has adopted the Spartans’ shield as our logo, in honor of their unwavering commitment to excellence through superior leadership and teamwork. In stark contrast to what our parents and society may tell us today, the Spartans knew that we as individuals are not the most important person in the world: the warrior to our left and to our right is. The Spartan shield reminds us of this truth and challenges us to overcome adversity by working together and placing our fellow warriors ahead of ourselves.